Pricing Plans (2026)
Trial Free
Free
- Limited trial credits for new users
- No ongoing free tier — credits expire
- Watermarked outputs
- Non-commercial use only
- Basic generation access
Plus Popular
$30/month
- Base usage credits (~10,000/mo)
- Access to Ray 3.14 and Ray 3.14 HDR
- Multi-model access: Veo 3.1, Kling 3.0, Seedance 2.0, ElevenLabs audio
- Commercial use rights
- No watermarks
- Guest collaborator edit access
- Save up to 20% with annual billing
Pro
$90/month
- 4x usage vs Plus (~40,000 credits/mo)
- All Plus features
- Full Luma Agents framework access
- Higher concurrency
- Priority generation queue
- Save up to 20% with annual billing
Ultra
$300/month
- 15x usage vs Plus
- All Pro features
- Ideal for heavy post-production workloads
- Highest concurrency and priority
- Save up to 20% with annual billing
Enterprise Enterprise
Custom
- Contact sales for pricing
- No-training data guarantee
- Dedicated training and custom fine-tuning
- SSO and team-wide project sharing
- Usage analytics and spend limits
- Custom invoicing
Special Perks & Discounts
- Top-Up Credits available ($4 for 1,200 credits, 12-month validity)
- Monthly credits do not roll over
- Dream Machine credits separate from Luma Agents API credits
- Used by enterprise clients including Publicis Groupe, Mazda, and Dentsu
- Annual billing saves up to 20%
Verdict
Best-in-class multi-model bundling at a premium price. Luma Dream Machine is ideal for professional creators and agencies who want Ray 3.14, Veo, Kling, and ElevenLabs audio under one subscription, but the removal of a permanent free tier and steep $30/month entry point make it a poor fit for casual or infrequent users.
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Luma Dream Machine — Frequently asked
Does Luma Dream Machine have a free tier?
No — Luma Dream Machine does not currently offer a free tier.
How much does Luma Dream Machine cost?
Luma Dream Machine paid plans start at $30/month — see the full breakdown above.
Are there discounts or perks for Luma Dream Machine?
Top-Up Credits available ($4 for 1,200 credits, 12-month validity)
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